General Manager - Sales & Marketing

Job Summary:

- The General Manager - Sales & Marketing will be responsible for leading and managing all aspects of the company's sales and marketing functions.

- This role requires a dynamic and results-oriented individual with a proven track record of success in developing and executing high-impact sales and marketing strategies that drive revenue growth and market share.

Key Responsibilities:

Develop and Execute Sales & Marketing Strategies:

- Develop and implement comprehensive sales and marketing strategies aligned with the company's overall business objectives and strategic goals.

- Conduct market research and competitive analysis to identify new market opportunities and develop effective go-to-market strategies.

- Set ambitious sales targets and develop actionable plans to achieve them.

- Oversee the entire sales cycle, from lead generation and qualification to closing deals and customer onboarding.

Lead and Manage Sales & Marketing Teams:

- Build, lead, and mentor high-performing sales and marketing teams.

- Recruit, train, and develop talented sales and marketing professionals.

- Establish clear performance expectations, provide regular feedback, and conduct performance reviews.

- Foster a positive and collaborative team environment.

Brand Building & Management:

- Develop and implement effective brand building strategies to enhance brand awareness and market visibility.

- Oversee the development and execution of marketing campaigns across various channels, including digital marketing, social media, public relations, and events.

- Manage the company's online presence and reputation.

Customer Relationship Management:

- Build and maintain strong relationships with key customers and partners.

- Identify and address customer needs and concerns effectively.

- Implement customer relationship management (CRM) strategies to improve customer satisfaction and loyalty.

Business Development & Partnerships:

- Explore and pursue new business opportunities through strategic partnerships and alliances.

- Identify and develop new revenue streams.

- Represent the company at industry events and conferences.

Sales & Marketing Analytics & Reporting:

- Track and analyze key sales and marketing metrics (revenue, leads, conversion rates, customer lifetime value).

- Generate regular reports on sales and marketing performance.

- Use data and insights to optimize sales and marketing strategies.

Budget Management:

- Manage the sales and marketing budget effectively.

- Monitor expenses and ensure that all activities are within budget.

Qualifications:

- Education: Master's degree in Business Administration (MBA) with a specialization in Marketing, Sales, or a related field.

- Experience: 7-10 years of progressive experience in sales and marketing leadership roles.

Skills:

- Strong leadership, communication, and interpersonal skills.

- Excellent analytical and problem-solving skills.

- Proven ability to develop and execute successful sales and marketing strategies.

- Strong understanding of sales and marketing principles and best practices.

- Proficiency in CRM software and marketing automation tools.

- Excellent presentation and communication skills, both written and verbal.

- Ability to work independently and as part of a team.

- Results-oriented with a strong work ethic.