General Manager - Retail Marketing & Visual Merchandising

PRIMARY RESPONSIBILITIES:

Visual Merchandising:

- Define, design, and implement a creative visual merchandising strategy for retail stores.

- Conduct regional training to Sales teams on VM skills and promotional display presentation.

- Drive RoI analysis of store interventions and impact on footfalls, conversion.

Campaign:

- Work with Category marketing teams to plan campaign rollout - window banners,

- Planning Campaign Calendar in sync with marketing objectives for the year.

Retail Marketing:

- New, Renovation & Facelift Store Openings - Cross-functional collaboration with BD & Project teams to identify and strategize project launch in advance of market expansion for own retail & franchise stores.

Finance & Commercial:

- Manage budgets & expense control.

- Close coordination with Marketing Head on Budget preparation & expense control. Design and manage VM budgets on regional and Corporate Level.

- Evaluating efficiency of Retail activations and other activities for customer retention, footfall traffic, sell out, conversion etc.