Posted By
Posted in
Sales & Marketing
Job Code
559226
General Manager - Ready to Eat
ROLE DESCRIPTION :
- The General Manager will be In charge of the Ready to Eat Food business.
- He will be responsible to build the new Ready to Eat business, creating an identity and gaining market share in the Modern Trade and General Trade space.
- The role requires a self-motivated individual, who is an out of the box thinker with the ability to create a business plan and then ensure execution of the same.
- The individual will be responsible for building a robust foundation for a new business and come with an entrepreneurial mindset
KEY RESPONSIBILITIES :
1. Strategic Planning
- Setting up new business: To set up new business initiative for Ready to Eat, launching and scaling new Ready to Eat brands.
- Develop an integrated business plan defining long term & short term objectives.
- Create a Go-to-market strategy.
2. Profit Centre Operations :
- Ownership of the Profit & Loss of the Business Unit
- Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve business goals.
- Conduct competitor analysis by keeping abreast of market trends to achieve market share.
- Ensure top line growth whilst ensuring healthy bottom line by keeping control on operation expenses
- Evaluate budgets periodically including manpower planning initiatives & ensure adherence to it.
3. Sales And Marketing :
- Define products, SKU's, price positioning and channels for launch in India
- Establish a multi-channel distribution network
- Ensure smooth execution of the Go-to-market strategy
- Managing Sales operations with a focus on bottom line
- Work closely with the Marketing & Product team for innovation to drive sales volumes
- Timely & smooth launch of new products in the range
- Identifying new streams of business to achieve repeat/referral business
- Provide direction to execute promotions/launches in sync with regional characteristics.
- Develop and retain excellent winning team.
5. Competitor Analysis :
- Analyze the internal & Competitors data & provide suggestions to BU Heads.
- To provide market information and feedback on competitor schemes & offerings to the Business.
- Collect data from market about market share, industry growth and competitor's activities and share with the Business.
4. Problem Solving :
- Over the years develop an expertise in root cause analysis and thereby solve day to day as well as critical business problems.
5. Team Building :
- Recruit onboard, train and deploy a Sales Team for executing the business plan.
- Lead and mentor a high performance team which can eventually be self-sustained profit centres
EDUCATION & QUALIFICATIONS :
- MBA or PGDM from B. School Minimum 10 - 15 years of work experience in leadership capacity in FMCG, preferably in Ready to Eat food category
- Should have a good level of written and oral communication skills.
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Posted By
Posted in
Sales & Marketing
Job Code
559226