General Manager - National Sales & Marketing Head - Inspection/Testing & Certification Industry

Role - National Sales & Marketing Head

Designation - General Manager

Experience - 15+ yrs. hands on experience of inspection, testing and certification industry.

Qualifications - Graduate in any discipline and MBA in Marketing.

Location - Mumbai

Reporting to - CEO

Skills - Business acumen, Strategic thinking, Negotiation skill and Team Management

Key Responsibilities (Job Descriptions)

- Achieve sales targets with growth year on year.

- Customer Relationship Management (CRM)

- Drive market research projects to analyse and identify market needs to keep well informed on industry changes and trends, competitor analysis & participate in external events directly involved with our prime markets.

- Amplifying marketing strategies through short term and long-term planning.

- Led from front starting from ideation to formation, execution and monitoring of all the marketing initiatives for each business vertical.

- Formulating strategies for achieving organizational objectives, conceptualizing and implementing annual sales and marketing plans in alignment with vision and mission in collaboration with business heads and CEO.

- Increase company's footprint, expand market share & generate sustainable revenue gains steering efforts to comprehensive pricing of our services.

- Collaborate with Pan India branch & Lab managers to create client wish lists and to execute multi-region sales/account strategies.

- Develop and manage strategic partnerships to grow business and directly manage some key accounts.

- Keep firmly abreast of technical and commercial developments in the market and make recommendations for service development.

- Competition Analysis

- Developing positioning location wise / customer wise / product wise with each P & L leader.

- Developing actionable sales dashboard

- Recruiting, development & monitoring sales personnel.

- To do any other task as assigned by the management.

Rajiv Kushwaha
Premier Management Consultants
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