General Manager - Modern Trade/General Trade - Retail

JOB DESCRIPTION

Designation : GM - Modern Trade

Location : Noida

Area of Operations : PAN India

Reporting to : VP / Sr. VP - Sales / CEO

KRA of the position:

To target 10% share of shelf visibility and 5% market share in all categories of personal care in all MT & RMT chains.

Beauty Advisor counter planogram & colour cosmetics in appropriate number of outlets

To make Annual Operating Plan & JBP with all chains.

Hire an effective team

The candidate will be supported by team of KAM / KAE for execution.

Relationship with Reliance & D Mart is important

Key Responsibilities:

- To prepare the Modern Trade Sales Strategy & Growth Plans in line with business strategy.

- Key responsibility is to drive profitability and deliver on the Revenue.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Driving operational efficiency for modern trade channel.

- Monitoring performance and taking corrective actions

- Achieving consistent growth by managing various internal and external stakeholders

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Negotiate favourable annual trading and logistic contract with chains.

- Resolve customer's trade issues, complaints and operational matters.

Skills Required:

- 15+ years of relevant sales experience in Modern Trade Sales.

- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.

- Proven ability to influence cross-functional teams

- Strong leadership and team building skills