General Manager - Marketing - Retail

- Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and other revenue generating initiatives. 

- Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.

- Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption.

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.

- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.

- Review and finalize the creative campaign on a regular basis

- Drive the customer and retailers satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of customers and retailers.