General Manager - Marketing - Retail

Job Description

Position - General Manager Marketing with 10 - 15 years exp.

Keywords - marketing, branding, promotional activities, public relations, budget, signages, marketing strategy, general management, digital marketing, event management, premium brands, luxury brand

Industry - Retail, Entertainment/ Media/ Publishing

Function - Senior Management-Marketing

Job & Candidate Profile - Requirement Details

Job Title/Designation:

Excellent opportunity for "General Manager Marketing"

Job Description:

Key Characteristics :

Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and other revenue generating initiatives.

Implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.

Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption

Draw out specific plans for conducting mall and client sponsored events, revenue maximization initiatives, putting up signages, ensuring good media mileage etc. in line with the overall marketing strategy

Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

Work with the creative agency to formulate and finalise various creative assignments for the mall.

Good connect with PR & Event Industries. Also monitor the performance of the various agencies involved

Exposure to VM, Dcor, look of the Centre in terms of the facade hoardings, signages etc

Exposure to digital marketing, social media to enhance visibility, customer database and consumption at the centre.

Exposure to Art & Art related events

Formulate the annual marketing budget on detailed revenue and expense projections

Develop and monitor budgets to ensure revenue and expenses are kept within established boundaries

Age : 30-34 years

Qualification & Experience: An MBA with around 10-15 years of experience with good exposure to luxury brand marketing, exposure to high profile events.

Functional / Technical Competencies

Knowledge of marketing concepts and principles

Knowledge of designing and outdoor advertising

Knowledge of branding and promotions

Knowledge of pricing / budgeting

Knowledge of event management

Understanding of public relations and media

Commercial evaluation of deals

Negotiation skills

Behavioral Competencies

Customer Delight

Team Leadership

Business Orientation

Influence & Impact

Problem Solving

Collaboration for Success

looking candidates only from super premium brands

Experience: 10 to 18 years

Keywords:

Marketing Management, Selling, Events, General Management

Location(s):Chennai

Annual salary: INR 10 - 20 lakh

Work experience:10 - 15 years

Contact Information

Contact Person:malathi