General Manager - Marketing - Real Estate/FMCG

GM Marketing

- Responsible for Drives the marketing strategy and establishing offices as Brand through various Digital and Print media sources Also responsible for implementation of the advertising, branding.

- Good exposure to Digital media

- Knowledge of branding and promotions

- Sound understanding of PR, media, etc

- Exposure to event management / execution.

- Good exposure to Digital Marketing

- Knowledge of pricing / budgeting

- Exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred

Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) Overall Marketing Strategy for the Business:

- Formulate an overall marketing strategy for the Commercial Business in order to increase the Leasing and maximize revenues.

- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan

- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.

- Review and finalize the creative campaign on a regular basis

Events:

- Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation.

- Create unique events / competitions involving the corporates and ensure they are effectively implemented.

- Curating events with third parties - Alliances & Partnerships

- Conduct Corporate Events with targeted participation and database generation in consultation with Mall.

Advertising & PR:

- Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying, quality checks, standardisation and periodical review

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event implemented at the centers viz CSR initiatives,

- Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals

Digital & Social Marketing:

- Advising and sharing the strategy with the digital team on the digital communication plan.

- Conceptualize and device strategy framework for various digital platforms.

- Responsible for Centre's Digital Marketing initiatives:

- Website Maintenance

- Social Media Facebook Page Management

- Social Media - Twitter Page Management.

- 12 + years of experience. Preferably from advertising, FMCG, real estate industry. Agencies: Creative, Advertising, Public Relations, Market Research, Event Management, etc.

- Media - Print , Digital & electronic, Corporates