General Manager - Marketing & Public Relations - Real Estate

GM Marketing and Public Relations (INDIA)

POSITION SUMMARY:

- Create and implement a comprehensive strategic marketing and communications plan to further Co's mission and strategic plan and to increase awareness of its programs and policy work.

- Work collaboratively to convey Co's value proposition by guiding and executing communications and marketing strategies.

- Lead efforts to provide ongoing information to OAR members and the public on key emerging issues facing the real estate industry.

- Manage Co's varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.

- Responsible for supporting the CMO in marketing's strategies in developing and strengthening the Company's brand, driving sales and maintaining the Company's competitive intelligence.

- You will contribute to the management of the marketing team and will see through the completion of events.

- You will lead the implementation of the marketing strategy to support the company's objectives.

ESSENTIAL DUTIES:

Marketing:

- Participates in strategic planning with the CMO

- Responsible for project management, deadlines, resources and budgets

- Implements marketing strategies, tactics and programs by planning and facilitating activities to deliver meaningful results

- Ensures that marketing activities align with brand strategy, identify and realize cost-saving opportunities

- Assess and resolve problems that may arise during the mandate

- Applies appropriate and analytical measures in the preparation of standard reports to measure the effectiveness of programs

- Taking advantage of opportunities for a partnership solution

- Manages the activities of direct subordinates in order to ensure the timely achievement of departmental objectives, following regulatory policies, standard business procedures and practices

- Develop and implement marketing and communications plans for all Co's courses, events, programs, and initiatives

- Education classes/webinars

- Write creative briefs for graphic design needs and work collaboratively with freelance contractors

- Implement sponsor marketing agreements on web and in email communications

- Oversee Co's brand standards ensuring all communications follow Co's brand and style guidelines

Member Communications :

- Develop, implement, and evaluate annual strategic marketing and communications plan

- Generate content for and maintain website

- Create email communications (monthly e-News, Quorum Call, education marketing, etc.)

- Continuously measure the effectiveness of all communications activities

- Drive social media engagement (Facebook, Twitter, YouTube) through comprehensive digital and social media strategies

- Direct video production by Multimedia & Technology Manager

Editorial :

- Research and write content for web, email communications, and print (as needed)

Executive Communications :

- Write monthly Co's talking points for elected volunteer leaders and staff

- Prepare President's state reports and idea exchange contributions

- Prepare materials for association governance including presentations to Executive

Committee and Board of Directors :

- Prepare other reports and presentations for CMO, CEO, Senior Staff, and member leadership as needed

- Quarterly communications metrics report

- Coordinate completion of annual core standards certification for all areas related to communications

- Train spokespeople

Media Relations:

- Direct the Co's media relations program

- Research, prepare, and distribute press releases to promote statewide market conditions and notable achievements (Awards, Appointments, Foundation grants, etc.)

- Prioritize media opportunities and pitch stories, write opinions, etc.

- Prepare talking points for interviews

- Cultivate and maintain proactive relationships with key media representatives across India

- Develop crisis communication plans and messaging

- Field questions and coordinate responses and sources for interviews and background Research

- Conduct member surveys to analyze communications needs and adjust strategies accordingly

- Monitor industry related news via print, web, and social media sources

Budgeting & Planning :

- Serve as staff liaison in development of annual strategic plan

- Develop and manage communications budget according to annual strategic and business plans Management

- Supervise and lead Education & Communications Coordinator

Leadership :

- Establish and maintain positive working relationships with local Association Executives as liaison for communications and public relations

- Attend all Executive Committee meetings to report on communications

- Attend meetings for personal professional development (e.g.

- Association Executives Institute, Communications Directors Retreat, local industry events)