Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 25 November 2024
Posted in
Sales & Marketing
Job Code
1019218
GM Marketing and Public Relations (INDIA)
POSITION SUMMARY:
- Create and implement a comprehensive strategic marketing and communications plan to further Co's mission and strategic plan and to increase awareness of its programs and policy work.
- Work collaboratively to convey Co's value proposition by guiding and executing communications and marketing strategies.
- Lead efforts to provide ongoing information to OAR members and the public on key emerging issues facing the real estate industry.
- Manage Co's varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.
- Responsible for supporting the CMO in marketing's strategies in developing and strengthening the Company's brand, driving sales and maintaining the Company's competitive intelligence.
- You will contribute to the management of the marketing team and will see through the completion of events.
- You will lead the implementation of the marketing strategy to support the company's objectives.
ESSENTIAL DUTIES:
Marketing:
- Participates in strategic planning with the CMO
- Responsible for project management, deadlines, resources and budgets
- Implements marketing strategies, tactics and programs by planning and facilitating activities to deliver meaningful results
- Ensures that marketing activities align with brand strategy, identify and realize cost-saving opportunities
- Assess and resolve problems that may arise during the mandate
- Applies appropriate and analytical measures in the preparation of standard reports to measure the effectiveness of programs
- Taking advantage of opportunities for a partnership solution
- Manages the activities of direct subordinates in order to ensure the timely achievement of departmental objectives, following regulatory policies, standard business procedures and practices
- Develop and implement marketing and communications plans for all Co's courses, events, programs, and initiatives
- Education classes/webinars
- Write creative briefs for graphic design needs and work collaboratively with freelance contractors
- Implement sponsor marketing agreements on web and in email communications
- Oversee Co's brand standards ensuring all communications follow Co's brand and style guidelines
Member Communications :
- Develop, implement, and evaluate annual strategic marketing and communications plan
- Generate content for and maintain website
- Create email communications (monthly e-News, Quorum Call, education marketing, etc.)
- Continuously measure the effectiveness of all communications activities
- Drive social media engagement (Facebook, Twitter, YouTube) through comprehensive digital and social media strategies
- Direct video production by Multimedia & Technology Manager
Editorial :
- Research and write content for web, email communications, and print (as needed)
Executive Communications :
- Write monthly Co's talking points for elected volunteer leaders and staff
- Prepare President's state reports and idea exchange contributions
- Prepare materials for association governance including presentations to Executive
Committee and Board of Directors :
- Prepare other reports and presentations for CMO, CEO, Senior Staff, and member leadership as needed
- Quarterly communications metrics report
- Coordinate completion of annual core standards certification for all areas related to communications
- Train spokespeople
Media Relations:
- Direct the Co's media relations program
- Research, prepare, and distribute press releases to promote statewide market conditions and notable achievements (Awards, Appointments, Foundation grants, etc.)
- Prioritize media opportunities and pitch stories, write opinions, etc.
- Prepare talking points for interviews
- Cultivate and maintain proactive relationships with key media representatives across India
- Develop crisis communication plans and messaging
- Field questions and coordinate responses and sources for interviews and background Research
- Conduct member surveys to analyze communications needs and adjust strategies accordingly
- Monitor industry related news via print, web, and social media sources
Budgeting & Planning :
- Serve as staff liaison in development of annual strategic plan
- Develop and manage communications budget according to annual strategic and business plans Management
- Supervise and lead Education & Communications Coordinator
Leadership :
- Establish and maintain positive working relationships with local Association Executives as liaison for communications and public relations
- Attend all Executive Committee meetings to report on communications
- Attend meetings for personal professional development (e.g.
- Association Executives Institute, Communications Directors Retreat, local industry events)
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Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 25 November 2024
Posted in
Sales & Marketing
Job Code
1019218