General Manager - Marketing - Online Test Preparation Mobile Platform

General Manager - Marketing - eCommerce

OnlineTyari, GM - Marketing

If you are the new-age Marketing Guru, we are looking for you!!! Join us in spearheading our growth and global expansion

Who we are :

- OnlineTyari (OT) is India's largest mobile platform for test preparation founded by IIT Kanpur and IIM Ahmedabad alumni. We are backed by most respectable venture capitalists and best angel investors inIndia and US like 500 Startups, Mohandas Pai, Tandem Capital, etc. The founders are serial entrepreneurs and ex- investors and also have significant experience with companies like Microsoft,Nexus Ventures and Kotak Private Equity.

- OnlineTyari is first of its kind online marketplace for exam preparation for SSC, IAS, IBPS and many other competitive exams. We have become the preferred destination for both content providers and students.Within one year of inception, we are already the biggest education app in India by a huge margin. With more than 3.3 million app downloads and 3.5 lakh+ people using our platform every single day, our app usage is increasing exponentially month on month. More than 728 million questions have been attempted by students on the OT platform. OnlineTyari is poised for a massive growth as mobile internet revolution is providing a gateway to millions of Indians to fulfill their aspirations.

- With a strong management team of IIT and IIM alumni and backing of marquee investors, we are scaling new heights every day and disrupting the traditional education sector with smart technologies.

To know more about us, please visit our website : www.onlinetyari.com

Duration : Full-time

Location : Gurgaon

Position Summary :

- This position will play an integral part in the development and growth of online marketing capabilities of OnlineTyari. The role holder would be responsible from inception to execution of various marketing initiatives across multiple channels.

Responsibility :

- End to end responsibility for OnlineTyari's branding & marketing.

- Formulate marketing objectives aligned with business objectives which can translate into 10x growth across metrics

- Identifying and implementing different hacks for generating awareness with TG

- End to End execution of marketing projects and campaigns, including ideation, building digital strategy in various media and measurement and analysis of impact

- Needs to understand how to compute Customer Acquisition Costs, Conversion Rates, Customer Lifetime Value; analyzing the interplay between marketing spend and customer ROI

- Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility among the target audience.

- Building relationships with affiliate platforms / partner sites / blogs / news sites / apps

- Co-ordinate between Tech and Product to drive conversion improvement tactics

- Management reporting, oversee MIS reporting from various sources e.g. Google analytics, mobile analytics

- Build an excellent growth hacking team

What are we looking for :

- 4+ years of marketing management experience, handling marketing, promotions or loyalty programs, ideally e-commerce or retail business of significant scale.

- An experienced planner and project manager, with strong cross-team coordination skills.

- Needs to be well versed with all Digital Marketing Channels including, Facebook Ads, Google Organic (SEO), Google Paid (SEM), Social, App Install campaigns

- The ideal candidate will bring a sharp analytical mind, have strong coordination ability and can roll up his/her sleeves to get things done. Experience in data analytics - required to pull out actionable insights from Google Analytics and other tools

- Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.

- Ability to work successfully in an ever-changing environment with competing priorities

- Quick thinker with the ability to operate with a commercial and customer-focused view

What we Offer :

- Highly competitive package for the right candidate

- We let you make mistakes, learn from them and deliver strong results thereafter

- We trust you with ownership for your deliverables and expect you to innovate.

- We value the process of learning together and are focused on building a superlatively lean and talented team.

- We value our associates & promote a culture of respect for one another.

- We seek talented individuals who want to turn vision into reality while keeping their feet firmly on the ground.