General Manager - Marketing - Internet/Online - IIM/ISB/MDI/ISB

Role : General Manager - Marketing

The Candidate :

- Premier Institute MBA

- 4-6 years marketing experience.

- Team Management Experience.

- Experience in a consulting firm would be a big advantage.

- eCommerce experience/Brand management experience ideal

- Knowledge of all facets of marketing particularly ATL, BTL

- Experience in digital marketing (paid & retention) is a big plus.

The Role :

- Owning marketing & business metrics.

- Driving growth through the usage of marketing channels & levers

- Marketing planning, business projections, budget planning and tracking achievements vs. targets

- Marketing mix planning for new user acquisition and retention and engagement activities

- Setting up national promotions.

- Responsible for new customer acquisition nationally handling a sizable marketing budget.

- Team management.