General Manager - Marketing - Insurance

Key Responsibilities :

- Lead Marketing Strategy, Advertising, Digital and PR initiatives across all regions for emerging businesses of TeamLease.

- Learning /Compliance and Payroll Outsourcing. Develop and build the TeamLease brand leading to increased awareness in the market place with respect to these services.

- Analyze marketing /product trends specific to the above Product /Services, forecast market trends and create internal awareness about the emerging trends in the market.

- Develop a marketing plan and budget for yearly marketing activities, events, and projects.

- Understand the functional and operational requirements from internal stakeholders.

- Work with agencies / internal team to execute and operationalize on the strategy and agreed business objectives.

- Develop, implement, track and optimize digital marketing campaigns across all digital channels.

- Manage the digital engagement with the consumer by offering best in class digital experience.

- Work with Business leaders and PR agency on PR strategy and new ideation.

- Drive Business Research and Report.

- Work with the Business Team in Planning and Executing Large Scale and Innovative Events