General Manager - Marketing - Healthcare

Company : Renowned Hospital

Grade : General Manager

Location : Papua New Guinea

JOB ROLE :-

- Formulating strategies for various sub departments and specialties.

- Planning activities from time to time within the department.

- Analyzing the competition in the market.

- Promote international business and create brand awareness

- Work closely with team members and top management to Explore new geographical areas and markets to promote the hospital brand and target customers.

- Strategize, develop and direct marketing and advertising initiatives to ensure correct positioning, market penetration, image creation and achievement of market share and demand generation for the hospital on an international level

- To formulate brand plans to undertake business development in International locations

- Design and execute and participate in medical exhibitions to promote the services of the hospital.

- Conceptualising new initiatives to make the brand a renowned hospital brand across the globe.

- Undertake ATL/BTL promotion activities across the globe

- Applying marketing mix suiting the requirement of the territory.

- Establish marketing contacts with International corporations and international marketing segments

- Analyse and devise referral plans to attract overseas clients

- Planning and scheduling of marketing budget.

- Assisting in finalization of business target for the unit.

- Assisting in finalization of marketing budget for the year.

- Ensuring all activities undertaken are in strict adherence with the brand standard per-decided in Brand Manual.

Candidate Profile:

- Current Grade Must Be Manager / Sr. Manager

- Must Have Experience In International Marketing