General Manager - Marketing - FMCG/Textiles

- A sound Marketing Professional who can head and manage the overall Marketing strategy of all our brands who will not only take care of our entire advertisement campaigns but enhance and monitor our brand-recall in the market so that we stay ahead in the competition.

- Strengthen Brand Equity of Organization and sub brands - to ensure we are One of the top 3 most engaging brands on social media with innovations in the category.

- Media coverage for Organization and sub brands - One of the top 3 best managed brands in the public relations space

- Digital / Social Media for All Brands.. Growth in E Commerce business for all brands.

- Retail Marketing for Organization Exclusive Store - Expansion of Store footprints across the country. Profitability of each store

- Ensuring Brand equity & customer engagement, driving brand ambassadors for brand based on TG

- Customer Engagement

- Marketing analytics - Return on investment & Return of effort

- Driving a large team towards our goal

COMPETENCIES REQUIRED :

1. Business acumen & strategic thinking- understanding business & its drivers

2. Planning - ability to plan meticously towards target, has a focussed approach & drives team towards it

3. Understanding Customer & changing landscape of CRM

4. Building brands

Desired skills and experiences :

- Management Graduate from one of the premier institutes with 14-15 years of Sales and Marketing experience

- Experience in apparels/knitwear/similar industry will be preferable. Should have worked in at least two regions of the country

- Have a good understanding of social media. Digital marketing & conventional marketing space. Great Business sense

- Should be technologically sound with impeccable communication skills