General Manager - Marketing - FMCG/FMCD

- Analyze consumer needs, current market trends and segment the market for a planned foray into NPD/growth. Be deeply involved in the design and development/profitability of the NPDs

- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning and product launch.

- Analyze primary & secondary sales data & project trends.

- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans.

- Collaborate with sales branches team for pricing/scheme inputs & usage effectively thereof. Have a handle on profitability and manage GC/NC for the category

- Develop, implement, and maintain production timelines across multiple departments and drive S&OP for the category

- Collaborate with advertising, digital, media buying & on-ground implementation agencies