General Manager - Marketing - FMCG

Company- A leading FMCG Giant having HO in Mumbai

Position- GM Marketing

Reorting to -VP Marketing

EXPECTED END RESULTS MAJOR ACTIVITIES

1. Achievement of the top line, market share, and bottom-line targets for the brand assigned - Development of marketing objectives - short term & long term

2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned - Liaison with advertising/media / PR agencies to prepare detailed marketing communication

- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

3. Strengthening brand equity & leveraging the same - Analyzing brand health measures/tracks on a regular basis

- Developing consumer/segment specific initiatives to drive equity

4. Portfolio management for the brand assigned - Competitor / Consumer analysis

- Pricing strategy

5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned - Detailed financial planning and monitoring the same on a regular basis

If in case you would be interested kindly apply ASAP

Amit