General Manager - Marketing - FMCG

- End to end responsibility for organization's branding & marketing

- Own the marketing (Online and Offline) strategy. Manage branding, advertising, promotions, & communication activities ensuring maximum brand visibility

- Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives

- Defining success metrics and reporting needs for campaigns

- Overseeing market research and analysis of the competition

- New product / category / brand development, Consumer intervention and PR

- Conceptualizing, developing and implementing corporate communication activities

- Provide direction and directives to support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives