General Manager - Marketing - FMCG

GM Marketing - FMCG

-This role will contribute to driving and shaping the short and long term brand and innovation strategy. This will include developing and implementing positioning strategy, communications strategy and innovation - filling the innovation pipeline by driving ideation, conceptualization and activation in market of approved innovation.

- The GM Marketing will work closely with both internal teams and external agencies in the areas of product development, BTL/ATL activity, advertising / communication development, media planning and research.

- Develop & implement various marketing & brand management strategies for International Marketing Division.

- To conceptualize, develop & ensure effective implementation of long & short term Marketing & advertising strategies/plans in line with the overall business for achieving designated category/brand objectives.

- Develop & build on strategies for new & profitable business opportunities

- New category/product development

MBA / PGDM / PGP - From Premier B Schools , Having 15 to 18 year experience, who have worked with reputed organisations in FMCG / Consumer Goods / Consumer Facing Businesses.