General Manager - Marketing - FMCG

Reporting to: Vice President - Consumer Business

Job Role Summary:

- To strategies & execute short term & medium term marketing plans through a team of brand managers & digital marketing manager. The role is part of the thought leadership core driving the business direction & ambitions.

- S/He will be expected to have marketing domain expertise - consumer understanding, brand building, media management competencies, NPD, distribution channel skills, etc - as well as demonstrate stakeholders management capabilities straddling across senior management, his/her own team members, cross-functional personnel, extended business partners such as creative, design & media agencies, etc.

Overall Job Responsibilities:

1. Champion the entire marketing infrastructure across talent attraction & development, marketing initiatives, processes, systems and templates, etc to enable development of a fast growing brands portfolio.

2. Demonstrate versatility & expertise in all key aspects of the marketing value chain namely, Consumer Insights, Brand Positioning, Communication including TVC, Media Planning, Digital marketing, performance marketing & Evaluation competencies, etc.

3. Develop and implement brand initiatives thru marketing team in line with agreed short term business/brands objectives and secure alignments from relevant stake-holders for the medium term strategic direction of the brands portfolio.

4. Tracking, analysing & interpreting industry scenarios/case studies, its changing dynamics to formulate a proactive marketing framework which can capture learnings, create action points, reduce risks and thus give a differentiated, distinct competitive advantage to business.

5. Attracting, developing & retaining performance oriented talent thru well defined, deliberate, systematic activities & orientation so as to substantially increase the EVP (employee value proposition) for the Consumer business.

6. Manage and facilitate an environment of - collaboration and learning- with both internal stakeholders (co-promoting pharma verticals, line & cross functions, senior management, etc) and external stakeholders (agencies, associations, authorities, consumers, customers, vendors, etc).

7. Leverage digital marketing channels to accelerate brand awareness while reducing the cost of acquisition (CAC)

External Interfaces:

- Creative, design & media agencies, Digital Agencies, Associations etc.

Internal Interfaces: -

GT, MT, E-Commerce Sales Teams, Co-promoting pharma teams, QA Head, Legal Head, Regulatory Head, Corporate Affairs Head, Finance Head, HR Head, PPIC Head and L&D.

Education:

PG in Management (Full Time) and Graduate in any discipline.

Experience:

- Minimum 12-15 years' experience in FMCG or other Consumer Goods sectors with at least 4-5 years' experience in leading a category/portfolio and brand team (member) reporting to him/her. Experience in NPD, new brand launches, brand building role/tenure, communication development and media understanding is a must.

Knowledge and Skills (Functional / Technical): -

Expert knowledge and extensive exposure to Brand Management, Brand Architecture, New Product Networks, Consumer Insight Mining, Consumer Research Methodologies, Tools and Models, Communication Development and Principles, Media Metrics, etc. - Working knowledge of trade channel operations (Retailers, Stockists, MT), Commercial and Financial Skills (Tax Structure, Brand P&L, Marketing ROI, etc) and Logistics Management.

Leadership / Managerial Attributes:

1. Self-motivated, independent, self-starter and ability to translate the business vision into crisp, specific marketing objectives.

2. Provide thought leadership & hand-hold Brand Managers & digital marketing manager on execution skills

3. Best-in-Class communication skills, sharp analytical skills to secure collaborative buy-ins from all stakeholders, etc

4. Ability to de-clutter & simplify data abundance and generate action points competency

5. Commitment & track record to provide motivational & exemplary leadership for team and peers in sales or other functions alike.

(Optional) Other requirements (licenses, certifications, specialized training):

Structured training and experience in any marketing, leadership and organizational development programs, an added advantage.