General Manager - Marketing - FMCG

We are currently looking for candidate to take up the position for GM-Marketing for fastest-growing FMCG company.

Job Purpose :

1. Experience in developing brand wise, product wise marketing strategies to achieve annual business objectives.

2. Creating roadmap for long term market share and consumer franchise.

3. Business forecasting in new categories and geographies

4. Experience in making Budgets for annual achievement of business objectives and track the same on a monthly basis

5. Aligning Media, Trade, Promos (sales and consumer) with the accountability of the organization's P&L

6. Should have experience in develop framework & processes for the Marketing function (Aligning various internal and external stakeholders)

7. Experience in developing business models in sync with the Value chain (procurement, production. Operation, distribution and retail channels)

8. Developing brand assets and enhance brand valuation

9. Hands-on in making all Brands distinctive and ensure mental and physical availability

10. Developing Marketing campaigns and Releases through Media mix

11. Experience in evaluating Brand performance through penetration

12. Developing an On-board panel of Business Partners (agencies of creative, release, research, brand audit/health tracking/activation engagement digital POS and relevant association required on an activity basis.

MINIMUM REQUIREMENTS:

- 11+ year handling major brands at a national level in FMCG only

- In the current role should be working as a Sr. Brand Manager/DGM for last at least 2-3 yrs.

Key Competencies

- Leadership Skill & Team Handling Capability

- Savings Media Expenses as per Budget

- Market Share

- Brand Salience

- Process Documentation & Automation

- Stake Holder Management (Internal & External)