General Manager - Marketing - FMCG

Role Responsibilities:

As GM Marketing, the incumbent:

- Assumes responsibility for group of brand by monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning to attain maximum ROI by coordinating with key media providers.

Strategic:

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.

- Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

Operational:

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and coordinates with Corporate communication to ensure alignment of branding strategy and individual brands.

Interested Candidates are requested to share their updates CV's or feel free to call at 9916666530.