General Manager - Marketing - Consumer Organisation

Job Description: Looking for a passionate individual to lead category marketing for a Consumer Organisation.

About the Role:

- Develop & execute brand strategy, GTM and pricing strategies

- P&L responsibility across Categories and Product lines

- Build a high-capability sales team and drive them to achieve targets

- Manage marketing budget; Analyze marketing metrics to adjust strategies to maximize ROI

- Develop and manage social media, content strategy, CRM and lead generation programs

- Develop & maintain relationships with agency partners, media outlets, influencers, etc.

- Play a significant role in figuring out new product opportunities, new channels etc.

- Monitor competition (New products/ features, pricing changes, etc.)

Requirements:

- 7 yrs. of experience (post MBA) in brand & marketing, preferably in the FMCG & FMCD

- Strong understanding of ATL, BTL, PR, Digital Marketing (social media, influencer, content marketing)

- Excellent communication and interpersonal skills.

- Passion for food sector and a deep understanding of the target audience

- Ability to lead and manage cross functional teams

- Flexibility to take up any responsibility as per organization needs