General Manager - Marketing Communications - Consumer Durables

CTC : 65 Lac (Negotiable)

Reporting to : CMO

Candidate must be currently working in a Consumer Durables, IT, Telecom company. Please don't apply if you don't have consumer durables marketing experience.

Planning, Budgeting & Implementation : Plan & implement various product planning, contents & services partnership, marketing communication strategy, ATL, BTL activities based on the on budget on monthly/Yearly basis

- Ensure that marketing activities are in line with sales & business needs for Brand & all business divisions

External communication : Planning & implementation of media strategy to successfully establish & grow positioning w.r.t. brand & products, Plan & implementation of consumer connect activities i.e. consumer launches, survey & social media engagements, Cover stories, feature articles, product reviews, product placements, executive interviews, CSR activities & grow brand leadership.

- End to end Media Relationship management including acting's as SPOC person for Brand, Conduct effective and accurate market research and apply this information to increase market share

TVC & Celebrity management : End to end experience in promoting products, services & brand through TVC and celebrity engagement & management

Digital PR : Effective use & engagement of various channels of social media & bloggers community & close coordination with digital marketing team.

Product /Services Launches : End to end responsible for launch of any product /services either in country or internationally, identification of relevant media, pre and post event follow up