General Manager - Marketing & Communication - Real Estate

Role: DGM / GM - Marketing & Communication

Job Location- Gurgaon/ NCR

Brief Role and Key Deliverable:

1. End to End Marketing & Communication Planning

2. Execution of all ATL - Digital BTL-Events mediums like print, OOH, Radio, Digital, Events processes

3. Agency Coordination for Campaign Ideations & Executions across platforms.

4. Collaterals Development in coordination with the agency and internal stakeholders

5. Media & Budget Planning, Monitoring & Optimization along with Cost Benefit Analysis

6. High on energy with quick turnaround time for new product launch & campaigns

7. Increase Corporate Brand value of Group in the market

8. Leverage the Corporate Brand in-order to increase profitability of ongoing Projects / Investments

9. Ensure optimum selection of Media Mix for Effective brand related Publicity and Advertisement [ATL, BTL, Online / Digital Marketing ]

10. Prepare annual branding and communication budget and costs framework in line with the corporate goals

11. Design and implement Event & Promotion Campaigns

12. Develop a credible brand image in the mind of the customer

13. Develop various channels to reach the targeted customer segment

14. Develop and deliver corporate brand related communication for internal and external stakeholders.

15. Develop brand related advertisement and communication merchandise for use by internal customers

Good to have Skills Set-

1. Media presence & Corporate Brand valuation

2. Cost of Marketing and Branding interventions

3. Adherence to marketing and branding budget

4. Strategic tie-ups and preferred partner status with banks and financial institutions

- Customer Satisfaction Index

5. Brand recall within the target segment

6. Established Corporate Branding & Communication Processes