General Manager - Marketing & Communication

Job Responsibility :

- Responsible for Global Marcom activities i.e. 360- Marketing and Branding Activities, Marketing Collaterals Development, Marketing Communication, Product Marketing, Digital Marketing, CRM, Seminars and Exhibitions Management, PR activities, Print Media, ATL, & BTL for India Head Office, subsidiary companies & export market.

- Responsible for all digital marketing activities, strategy formulation and implementation i.e. expertise of handling B2B Digital Marcom agency, Content strategy, Planning, execution and monitoring of all digital activities i.e. Digital ABM, SEO, SMO and campaign execution, Google Ad, Email campaign, Whatsapp campaign, Digital adv., Website analytics tools i.e. Google analytics, CRM, Lead generation and management.

- Generate, continuously enhance, and monitor progress of lead generated through all funnels and continuously strive to identify new ways of lead generation inclusing project inquiry. - Keep a close eye on competitors' product promotion and positioning strategy and prepare action plan for the same.

- Market research for understanding consumer segmentation, identification of untouched & lapsed - regions, customers & applications, connecting digitally with them to Sales team for generating leads.

- Regular customer feedback/interview for understanding consumer insight and brand perception survey

- Understand competitors' product's SWOT and analysis of our products' SWOT analysis.

- Equip sales team with regularly upgraded sales tools and collaterals for effective sales pitching.

- Responsible for BD, NPD, Product Launch activities i.e. Test marketing of new products, Finalization and implementation of business plan for new products (Inhouse & outsoured products), Identification of new customers for these products, lead generation, finalization of first orders with few customers in each region, technical support and training to sales team for converting more orders.

- Responsible for Application Engineering activities i.e. New Application Development and Broad basing of existing application, technical support and training to sales team.

- Responsible for mergers and acquisitions for enhancing product bas