General Manager - Marketing - Commercial Real Estate Business

General Manager Marketing (Commercial Real Estate Business)

Overall Purpose/Objective Of the job :

- Drive the marketing strategy to establish a Luxury Brand through all marketing channels

- Oversee the Marketing team across geographies and ensure complete follow-through of team's roles and responsibilities

Key Responsibilities :

Overall Marketing Strategy for the Business:

- Formulate an overall marketing strategy for the Commercial Business to increase the Leasing and maximize revenues.

- Responsible for overall brand building and brand equity

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar across geographies

- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Work with the creative agency to formulate and finalize various creative assignments for the Office Buildings.

- Formulate the annual marketing budget on detailed revenue and expense projections, including Advertising, PR, Revenue Maximization & New initiatives.

- Responsible for creating, reviewing and updating all marketing collateral across relevant geographies

- Drive the customer and Client satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of Occupants and visitors

- Formulate the Advertising and PR strategy, when needed. Assess the credibility and commercial feasibility and finalize the advertising and PR agencies.

- Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals

Events:

- Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation.

- Ideate unique events / competitions involving the corporates and ensure they are effectively implemented.

- Review the performance of various existing agencies and make recommendations for new partners, if needed. (event management, creative agency, etc.)

- Recommend curated events with third parties - Alliances & Partnerships

- Conduct Corporate Events with targeted participation and database generation in consultation with Mall.

- Ideate on CSR events/ identify forums for the brand to participate

- Evaluate Industry forums & awards for leadership participation & nomination

Digital & Social Marketing:

- Conceptualize and device strategy framework for various digital platforms.

Responsible for Digital Marketing initiatives:

- Website Maintenance

- Social media - Meta + LinkedIn + YouTube

- Design Emailers, Digital Newsletter and release them as per agreed schedules.