General Manager - Marketing - Building Material Industry

Our client, a renowned company in the Building Material Industry, has a turnover of around INR 7000Cr with six manufacturing plants and 3000 employees pan India.

Roles & Responsibilities :

- Develop execute & deliver overall Brand and Marketing strategy for entire portfolio - focus segments, products, geographies. Achieve annual budgets for product volumes and margins.

- Draw the annual marketing budgets and monitor the actuals vs the Budget.

- Develop and execute brand strategy along with media manager and category managers.

- Review performance of marketing strategy and its execution and make corrections wherever required.

- Actively drive the media strategy (ATL, BTL) to achieve desired results.

- Actively drive the Digital Marketing Strategy to achieve desired objectives.

- Manage and develop innovation funnel and strengthen NPD (Unique to Category Products, differentiated price points, new opportunities & Functionally differentiated products) processes and consistently reduce time to market for New Products. Also work out Innovative Packaging and designs.

- Approve category decisions on NPD, pricing, marketing allocation amongst dealers, influencers, and consumers.

- Drive market specific activations to ensure key products / categories are used to grow brand salience and market share.

- Develop and execute communication plans with focus on marketing objectives. Digital performance marketing to fuel growth of the service business.

- Review and support category managers in executing category/product strategy.

- Coach and develop team.

- Strengthen and implement overall marketing related processes and systems.

- Event management (like annual conference, corporate promotional activities, dealers conference, new product launch, etc.)

- Monitoring competitor's activities, data analysis and presentation.

- Conducting market research / Brand Track / consumer / Influencer Insights, concept development for existing and new products.

- Design and delivery of training programs for sales force in co-ordination with sales on issues relating to products.

- Co-ordination with Production / R&D / Purchase / CQC / Technical etc. on production, quality on product related issues.

- Managing Dealer / Influencer Loyalty Club Programs and coordinating with sales team on field level activities

- Supporting the sales team through ventures, ideas, promotions, journals etc.

- Responsible for guiding and motivating departmental people in day-to-day functioning & grievance handling.

- Build sustainable position of the company's Brand in the building materials market leading to better brand conversion scores at Point of Sales.

- Develop a strong marketing organization through people, processes, systems & strategies and review the same.

- Significant experience in positions of Marketing responsibility in FMCG, consumer durables/equivalent business (preferably MNC)

- Strong marketing function expertise - advertising, product management, research

- Good experience and understanding of digital marketing and data.

Competencies :

- Think and Act Strategically - Ability to develop strategies based on a deep understanding of the business environment, market needs and global trends and effectively deploy strategy into strategic initiatives and actions, while managing risks effectively.

- Execution Excellence - Ability to plan and execute effectively, leveraging all possible resources. Effectively balance goal achievement with process rigor.

- Innovation led Change - Ability to develop innovative strategies that help to maintain the competitive edge, and leverage innovation as an opportunity to lead change and transformation within the organization

- Building High Performance Teams - Ability to leverage self and collective capabilities to work seamlessly. Support and encourage cooperation across all the teams. Ensure that team consistently delivers high performance to the organization.

Key Result Areas :

a. Achievement of Sales budget - Value Volume

b. Market Share (Overall, Region-wise, Product wise)

c. Distribution : Weighted Reach & Numerical Reach

d. Receivables and Schemes as per per target

e. Review and streamline sales processes

Experience:

- Significant experience in positions of Marketing responsibility in FMCG, consumer durables/equivalent business (preferably MNC)

- Strong marketing function expertise - advertising, product mgmt, research

- Good experience and understanding of digital marketing and data

- Work experience of 13-17 years

Qualification: MBA from reputed business school (top 10 school)

Reporting to : Sr. Vice President (Sales & Marketing)