General Manager - Marketing

Job Responsibilities:

- Develop and execute comprehensive marketing plans and strategies for our diamond products, aligned with the company's overall business objectives.

- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for product differentiation in the diamond industry.

- Collaborate with the sales team to understand customer needs, preferences, and market demands, and translate them into effective marketing initiatives.

- Create and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI and meet established KPIs.

- Plan and oversee the implementation of advertising and promotional campaigns across various channels, including print, digital, social media, and events.

- Develop compelling marketing collaterals, including brochures, catalogues, presentations, and online content, to effectively communicate the value proposition of our diamond products.

- Utilize digital marketing tools and platforms to drive brand awareness, increase website traffic, and generate leads.

- Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports to management, offering insights and recommendations for optimization.

- Establish and maintain strong relationships with industry influencers, trade associations, and key stakeholders to enhance brand visibility and credibility in the diamond industry.

- Stay updated on industry trends, competitor activities, and market dynamics to identify emerging opportunities and proactively adapt marketing strategies.

Qualifications & Experience:

- Master's degree in Marketing, Business Administration, or a related field.

- Minimum of 5 years of experience in marketing, preferably within the diamond, Jewellery or luxury goods industry.

- Proven track record of developing and executing successful marketing campaigns that resulted in increased brand awareness and sales growth.

- Strong understanding of the Luxury goods, diamonds or Jewellery industry along with E-commerce marketplaces.

- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build relationships with key stakeholders.

- Proficiency in digital marketing strategies, including SEO, SEM, social media advertising, and content marketing.

- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.

- Creative thinking and the ability to develop innovative marketing concepts and initiatives.

- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

- Up-to-date knowledge of marketing trends and emerging technologies in the industry.