General Manager - Marketing

10 - 15 Years

Mumbai

Posted 5 years ago

#Marketing #Marketing Head #Online Marketing #Public Relations #Social Media #Digital Marketing #Campaign Management #SEM / SEO #Event Management

Role:

The role involves to design, develop and execute disruptive social media, web marketing & PR Strategies.

Job Description -

- Manage digital endeavors of the company and help the company establish leadership position

- Set up Online platforms for the company. Manage SEO/Social Media/ Adwords

- Handle online promotion activities using social networking sites like LinkedIn, Facebook, and Twitter on a daily basis with or without a specialist consultancy.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive Digital Transformation to benefit all stake holders

- Create a business event strategy, branding, themes, marketing, and timelines Manage all aspects event plan, deadlines, and deliverables

- Oversee internal teams and external vendors deliver on time and within budget.

- Define and execute the communications plan (emails, conference calls, calendars, etc.) to keep internal stakeholders informed about all information related to events.

- Develop qualitative and quantitative pre- and post-event surveys, post-event evaluation, reporting, and analysis

- Capture accurate budget information, proactively communicate budget status, including overages

- Source, manage and negotiate agreements and contracts with vendors

- Drive product / service launches across geographies / customer segments. Manage video promotions for the Organisation.

- Create case studies / relevant presentations to be used by the business.

- Closely work with a Marketing Agency to develop relevant communications, both internal and external.

Technical / Functional Competency:

1. Event Management

2. Knowledge of Excel, Word, PowerPoint, and Google Sheets

3. Project Management tool

Behavioural Competency:

1. Communication Skills

2. Relationship Management

3. Negotiation Skills

4. Business Acumen

Qualification & Experience Required: BE with MBA with a minimum 12 - 15 years of experience in a similar profile

Reporting To: Chief Strategy & Implementation Officer