General Manager - eCommerce - Educational Games Startup

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Our client offers a subscription based service for kids that offers an inquiry and play-based program for early childhood learning at home for children. It is a startup founded by alumni from IIT, IIM and Georgia Tech that is backed by industry veterans and funded by top-tier venture capital firms. We design, develop and deliver activity kits to the homes of the subscribers every month on a subscription basis. The boxes contain all material and instructions for hands-on fun activities that children in the age group of 2-12 years can do with their parents.

As the General Manager E-Commerce, you will be accountable to annual targets and drive the current revenue and profit growth trajectory while positioning the company for dramatic growth.

The key responsibilities will be as follows:

- Responsible for developing and implementing e-Commerce strategy and managing end to end e-Commerce revenue

- Owning and driving the top line, as well as the bottom-line of the e-Commerce business of the Company

- Overseeing concept development, strategizing, planning, implementing, and coordinating of e-Commerce initiatives focusing on new customer acquisition

- Continuing to grow omnichannel strategies and infrastructure requirements to fulfill e-Commerce business strategy

- Framing and mapping opportunities based on historical results and current trends to maximize sales

- Identifying and rigorously prioritizing growth drivers such as traffic generation, channel strategy, conversion improvement, site optimization, pricing strategy, and more

- Driving and conducting needs analysis, creating road maps, execution, reporting and audit of existing programs

- Identifying and driving continuous improvements and initiatives across various operational processes

Candidate Profile:

- Proven experience of 5 - 6 years in managing end-to-end e-Commerce revenue

- Demonstrated success building great teams from scratch, and should have handled revenue size of at least 2-3 Cr

- Strong business management fundamentals with ability to scale revenue

- Strong analytical skills and data-driven thinking

- Excellent team management and communication skills