General Manager - Digital Marketing & Search Engine Optimization - Internet/Online

- Provide regular site architecture reports with strategic insight and recommendations for on-site SEO changes.

- Responsible for strategy and execution of keyword research and analysis, monitoring change in rankings along with providing strategy on seasonal site content expansion

- Provide insights on on-page recommendations including writing seasonal title tags, meta descriptions and category banner copy

- Identify opportunities and gaps within the brand's link profile regularly reviewing broken links and redirects

- Analyse own brand and competitor link acquisition strategies

- Research, analyse and plan the off-page strategy ensuring integration with other marketing mediums

- Commercial focus, ensuring that all product areas are optimized for ROI and profitability