General Manager - Digital Marketing - Real Estate

We have an urgent opening for the position of GM - Digital Marketing for a reputed Real Estate Company for their Navi Mumbai (Turbhe) Head Office.

Reporting to: Director/ Head of Department

Key Responsibilities:

- Plan and execute all digital marketing strategies including SEO/SEM (PPC, Discovery Ads), social media (META), Email.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Manage, review, and perform daily account responsibilities associated with Google Ads.

- Solid knowledge of website analytics tools (e.g., Google Analytics).

- Brainstorm new and creative growth strategies.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Real Estate Industry experience in Digital Marketing Mandatory.