General Manager - Digital Marketing - Media

- Key Responsibilities:

- Exclusively in Performance Campaigning

- PPC, PPL, CPL, CCC

- Should have been able to generate business through Digital Marketing Campaigns.

- Min 10 years into exclusive Digital Performance Campaigns

- PAN India Role

- Should be analytical.

- Should have generated Leads and Businesses through Digital Campaigning.

- Should have formulated and implemented Digital Campaigns PAN India.

- Must be very good at Digital Content creation

- Google Adwords and Analytics

- AVs and Tele movies

- Design & implement a PAN India Outdoor strategy for Print, Hoardings, Radio & TV

- Must have excellent understanding of aesthetics & creatives in releasing Print ads

- Must have good exposure of releasing Radio / TV Ads

- Must have good exposure in developing and updating of all promotional material, including sales aids, brochures, posters, standies, signages etc

- To work in close association with sales, responsible for entire Outdoor marketing activity.

- Vendor Negotiations

- Ensuring good quality of all branding material as per specifications.

- Monitor competition activity and design an appropriate strategy

- Must have good analytical skills

- Must have excellent communication skills

- Proficiency with MS excel and other MS office tools