General Manager - Digital Marketing - Internet/Online

Position GM (Marketing) for South/East Portfolio, based out of Gurugram.

(15-20 Days Onsite travel - Bi-monthly travel for Chennai and once in month travel to Hyderabad and Kolkata)

Role & Responsibilities:

Responsible for implementation of marketing strategies & execution for South and East Offices Business.

- Lead Digital Marketing plan and lead generation objectives for all the 4 South/East Projects

- Design Collaterals in line with South Office business portfolios

- Revamp and maintain Project Websites

- Digital platform ties and optimization of demand generation campaigns

- Roll out on-line / social media initiatives

- Industry focused Market research and Data analytics to support
Leasing

- Own Creative & Content Conceptualization, Execution with
Agencies

- Own Local PR agenda & calendar

- Track competition and Market dynamics to know the current / future trends in the industry.

- Internal & External Communications thru' different Channel of Communication

- Showcasing USPs of DLF Offices in terms of its beliefs, best practices, customer experience, future vison etc.

- Liaison with the advertising agency to conceptualize brand positioning & execution

- Organizing new Project Launch events, CEO meets, Safety Conference, IPC meets etc.

- Participate in external events / industry forums & maintain healthy
relationships with various stakeholders.

Qualifications & experience:

- MBA with specialisation Sales & Marketing

- 12-15Years relevant experience in B2B Marketing

Personal Traits & Competencies:

1. Creative & Innovative

2. Customer & Market Centric

3. Re-search & Analytical

4. New-age Technology savy

5. Strategic thinking

6. Eye for details

7. Systems & Process oriented

8. Communication & Coordination

9. Presentation Skills

10. Interpersonal skills

11. Team Player

12. Positive attitude