General Manager - Digital Marketing - Education/Aviation Industry

We are hiring a senior Professional for Marketing (GM Marketing) for our premium client in the education/aviation Industry , Frankfinn Aviation Services.

Function - Marketing

Job Responsibilities:

- Experience in running Performance Campaigns - CPC, CPL, etc through Google , FB , Affiliates etc

- Should have excellent experience in generating quality leads for driving business .

- Min 8-10 years into exclusive Digital Performance Campaigns

- Should have formulated and implemented Digital Campaigns PAN India.

- Must be very good at Digital Content creation

- Experience in SEO , SMO etc

- Reputation Management on social media platforms - FB , Glassdoor , Mouthshut etc

- Google Adwords and Analytics

- AVs and Tele movies

- Design & implement PAN India ATL Strategy -Outdoor ,Print, Hoardings , Radio & TV

- Must have excellent understanding of aesthetics & creatives in releasing Print ads

- Must have good exposure of releasing Radio / TV Ads

- Must have good exposure in developing and updating of all promotional material, including sales aids, brochures, posters, standies, signages etc

- Run BTL Campaigns

- Vendor Negotiations

- Ensuring good quality of all branding material as per specifications.

- Manage Creative , Digital & PR Agencies etc

- Monitor competition activity and design appropriate strategy

- Must have good analytical skills

- Must have excellent communication skills

- Proficiency with MS excel and other MS office tools

Minimum Education:

Education - MBA - Marketing / Advertising / Mass Communication from a reputed Institute & working in reputed organizations.

Functional Reporting - CEO IT Knowledge/ Other

Competencies Basic Computer Knowledge