General Manager - Brand Marketing - FMCG/Retail

Position : GM-Brand Marketing

Location : 3-4 Months Initially In Mumbai then Bangalore.

Job Requirement :

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives.

- Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.

- Drive growth for the organization by developing and executing brand campaigns that communicate the brand message and build salience.

- Drive innovative marketing campaigns through one or many different touch points - offline and digital branding properties to drive awareness and new customers across cities.

- Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign.

- Drive market research activities to uncover consumer insights, analyze internal data to segment customers and draw out actionable insights to feed into the communication strategy.

- Develop and manage a consumer usage panel for the brand test concepts and mine insights to aid business and brand decisions.

- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders.