General Manager - Brand Experience - Textile

General Manager - Brand Experience

Job Title : GM-Brand Experience

Function : Brand Experience

Position based at : HO-Gurgaon

Reports To : Director

Education : MBA-Marketing

Age and Experience : Min. 15 years of experience, with minimum 2 years as a brand/marketing lead with a consumer brand.

Ad Agency background preferred with relevant exposure to digital marketing a must.

Job Description :

- Responsible for leading content, CRM, Brand Experience and digital marketing team.

- Executing Brand strategy, adherence to style guides, brand guidelines, brand vision and value proposition for short as well as long term.

- Responsible for formulating and executing the brand content strategy in alignment to Brand Prism.

- Responsible for creating Retail Experience of Brick & Mortar- Staff Interaction, Grooming, presentation and communication.

- Enhancing Customer Service Experience w.r.t, Store Layout, Ensemble, Alteration, Exchange.

- Leading the partnership with all marketing agencies including the creative and content agencies.

- Responsible for Brand look and imaging in the digital medium including the website.

- Sharing lifestyle trends with product development and plan new product launches and its communication.

- Creating and managing promotional collateral to establish and maintain product branding.

- Managing the budget for advertising and promotional items.

- Competitor and customer insights analysis.

- Custodian of brand values and brand promise.

Role Requirement :

- Understanding of retail and online landscape and consumer trends.

- Resourceful and able to deliver results by leading a diverse team of marketing professionals.

- Ability to work in cross-functional teams.