General Manager/Associate Director - Marketing - Residential Services

General Manager / Associate Director- Residential Services

Location- Gurugram

Experience- 8 to 12 years

Must have:

- Experience with Social Media Marketing and Portfolio Management.

- Experience with Brand and Marketing with Luxury property, Real Estate.

DUTIES AND RESPONSIBILITIES:

- Being the single point of contact for all marketing activities for Residential Services service line

- Strategic Branding for Residential Services platform to target customers

- Driving execution of all ATL and BTL activities for Residential Services

- Brand strategy development for Residential Services and driving it through appropriate interventions

- Fully owning the content and marketing calendar.

Performance Marketing:

- Oversee the design and management of Portfolio of ATL and BTL Marketing campaigns - domestic andper international properties to meet key Marketing objectives

- Devise strategies and implement across offline and online channels (Search (both organic and paid), Social Media, Affiliates, and Email Marketing for lead generation

- Define Metrics, Measure, Analyse and Continuously Improve performance through relevant Reports

- Design Marketing Collaterals of various kinds for Project Launches & Sustenance Sales

- Manage campaigns on a day-to-day basis ensuring that approved design and technical solutions are executed to the highest levels of quality.

- Maintain knowledge of industry best practices and new technologies

Social Media Marketing:

- Increase brand equity on social media platforms by driving engaging and innovative content. Will be offered complete ownership of social media marketing - strategize, design and execute social media posts.

- Create social media calendars to streamline content and increase engagement Processes and New Business Initiatives:

- Responsible to streamline and implement new tools and technologies that provide a competitive advantage