Gartner - Audience Acquisition Marketing Specialist

What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global conferences each year. You- ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our Conferences team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

Audience Acquisition Marketing Specialist

What makes Gartner Conferences a GREAT fit for you ?

When you join Gartner Global Conference Sales you'll be a part of a team that serves more than 60,000 business and technology leaders, including over 8,000 CIOs, at 65+ conferences each year. You'll work with smart people, receive continual investment in your talent and learn about the latest in all things digital. With annual conference revenue expected to exceed $400 million, our conference team has achieved double-digit growth and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenge, connecting with people and are optimistic about your future, don't miss this opportunity.

Job Description:

The Audience Acquisition Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high revenue conference(s) within a culture focused on results, accountability, relevance, innovation and speed to market.

Primary Responsibilities:

- Assist the Marketing Director in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across EMEA conference portfolio

- Deliver marketing campaigns - on time, to budget

- Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities

- Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend

- Utilize customer insights to develop targeted content and messaging

- Effectively manage internal & external stakeholders/partners to deliver campaigns

- Continually assess commercial performance, and strive to drive higher results wherever possible

Job Requirements:

- BA/BS degree required; MBA is a plus

- 4+ years experience in Marketing, with direct experience in event promotion and/or the business to business environment

- Experience and skills within integrated, multi-channel marketing

- Experience and skills of SEO, SEM and demand generation campaigns

- Experience and skills in marketing automation and database driven marketing

- Understanding of deriving, analyzing and utilizing customer insight

- Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines

- Strong written/oral communication skills

Gartner, Inc. (NYSE: IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We- re trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries - across all major functions, in every industry and enterprise size. To learn more about how we help decision makers fuel the future of business, visit gartner.com.

The Apply Button will redirect you to website. Please apply there as well