Gamooga - Manager - Content Marketing

The Company :

Gamooga Second Screen (flagship product of Gamooga, http://www.gsecondscreen.com/) is the market leader in providing real-time intelligent digital engagement solutions to its customers.

- We help brands understand their site visitors' intent and value, enabling them to meaningfully connect through personalized messaging across all channels and devices and improve digital customer journey and increase brand value.

- From the largest enterprises to one-person businesses, our customers trust us to deliver increased sales conversions, higher order values and lower support costs.

- Whatever your business or organization, large or small, Gamooga Second Screen online engagement solutions have been developed to foster productive interaction with your website visitors, and achieve and exceed your objectives.

As a team, we are passionate about helping companies increase ROI in marketing campaigns.

The Role :

- We are seeking a technology focused Content Marketing Manager to join our dynamic and growing Marketing team to supercharge the development and distribution of compelling content and marketing materials.

- This is a critical role in a fast-paced, entrepreneurial organization and requires a high-energy person that can operate in a dynamic environment.

- We are anxious to speak to those with the intellect, innate motivation, and project management skills to manage a strong library of thought-provoking, visually appealing content.

- This role requires at least 5 years of experience with a focus on writing and creative development of content and marketing materials at a SaaS B2C technology, analytics, or information/data provider.

Responsibilities :

- Drive an end-to-end process for creating and updating marketing materials, from idea generation and writing through to distribution and tracking.

- Partner with product marketing and subject matter experts to develop content that supports thought leadership initiatives, demand generation programs, and sales cycles that drive revenue goals and objectives.

- Manage a content review process that ensures all content is on-point and on-brand, error-free, consistent in style, and optimized for both search and user experience across all channels including print, online, and email.

- Standardize structure of core materials across the company, such as brochures, webcopy, whitepaper, sales decks, cheat sheets, and introduce new content types, such as infographics, webinar, creating online courses, video vignettes, ebooks, cheat sheets etc.

- Manage the distribution of content across all channels, internally and externally; work across the marketing and sales teams to maximize exposure and lead generation opportunity for each asset, ensuring the creation of promotional copy, landing pages, sales turnkey letters, etc. as relevant to push content into the market.

- Actively lead and/or participate in brainstorming sessions to generate ideas for new campaigns, content, messaging and sales tools.

- Employ strong project management skills including the ability to independently manage multiple projects and complete projects within budget and on time.

Requirements :

Education & Background :

- Bachelor's required; preferably with a major in marketing, communications, journalism, or English

- 5+ years of experience with a focus on writing and creative development of content and marketing materials at a SaaS B2C technology, analytics, or information/data provider

- Demonstrated track record of creating and managing library of sales and marketing materials

Knowledge and Skills :

- Experience crafting marketing messages and differentiating products in crowded market spaces

- Crisp communication and writing skills, including the ability to succinctly and effectively explain complex data, analytics, and technology concepts

- An understanding of the importance of developing a "story" to communicate value proposition

- Buyer-persona development and content targeting for various verticals, functions, and roles

- Knowledge of asset use in marketing campaigns, social media, etc. as well as SEO and SEM tactics to improve exposure of content created

- Comfort in working with cross-functional teams, including sales, engineering, and senior executives

- A passion for technology marketing and selling to both business & technology executives

- Strong MS Office, Adobe Acrobat knowledge; Preferred working knowledge of Adobe Illustrator or similar design tool, Camtasia or similar screen capture tool, and website content management systems

Desired :

- Understanding of business intelligence and analytical applications a plus

Personal Impact :

- Ability to prioritize multiple tasks effectively and able to operate in a fast-paced, intensely deadline-oriented work environment

- Demonstrable proficiency in managing cross-functional initiatives, collaborating with and communicating across marketing, sales, product, and executive team members