Gameskraft - Performance Marketing Specialist

About the Role -

- You will be part of the acquisition team for Gamezy (Marketing Team of Gameskraft)

- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India.

- You will learn and implement the most innovative marketing strategies and use cutting-edge marketing tools to implement various campaigns.

- You will get to work on various aspects of consumer marketing. Data is at the core of our business. The Marketing Manager performs rigorous data analysis to take day-to-day decisions at all stages of the player life cycle right from acquisition to retention.

- You will have to build an understanding of player behavior from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns.

What you'll do -

- Manage performance marketing channels like FB, Google, DV360, etc to maximize relevant KPIs. Target users with relevant and personalized communication

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, website features and player activity to obtain a holistic understanding of the product.

Who can apply?

- 2-5 Years relevant experience in managing Google/Facebook/Instagram ads & affiliates

- Bachelor's Degree from the premium institute.

- Has closely worked with creative and media buying agencies

- Good communication & interpersonal skills

- Agency and client-side experience will be a major plus