Gameskraft - Marketing Manager

Skills Required -

- Digital marketing experience of 5+ years. Additional experience in a Startup environment, B2C, Social Media, Data Analytics, Consumer Insights will be a plus.

- Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook, and other performance marketing channels

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

- Strong experience in Social Media Marketing, Content Marketing, User Acquisition, Remarketing

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with product goals.

- Communication to team and management on project development, timelines, and results.

- Provide oversight and work closely with the other team members to meet product goals

- Generating leads, app installs and sales using Facebook Ads.

- Implement Pay Per Click media strategies for the product.

- Testing variations of ads to determine the best performing.

- Continuous monitoring of results and improving ads.

- Manage the strategy and setup of all paid campaigns.

- Design and run daily, weekly and monthly reports to help track key performance metrics

Competencies Required:

- Passion for Search and internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management, and time management skills.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

- Proficiency in managing moderate to large scale PPC accounts.

Good To Have Skills:

- Advising on and revising trends.

- Managing the creation and delivery of marketing strategies.

- Analyzing the success of campaigns and ROI.

- Coming up with new marketing tools other than Google and Facebook (eg: IVR, SMS marketing etc.)

- Strong analytical skills.

- Ability to work independently and within a team.

- Self-starter