Gameskraft - Assistant Business Manager - CRM & CleverTap

Assistant Business Manager, CRM and CleverTap

As an ABM - CRM, you will be managing CRM operations for one or more of our brands. You will be responsible for executing and driving various marketing and promotional activities to maximize DAU and revenue from the existing user base. You will work cross-functionally with product, business & design teams' to ensure timely and effective execution of campaigns.

Role Description

- Design and execute customer journeys consisting of different modes of communication, incentives, and visual properties for continuous engagement and retention

- Run various marketing and promotional campaigns to achieve short-run revenue and business targets

- Coordinate with the product, tech, and design teams to ensure flawless execution of campaigns

- Work with design in developing and enhancing the visual and communication creatives for the brand

- Evaluate and measure the performance of different levers/properties and drive continuous improvement

- Own customer metrics like DAU, CTRs, traffic from notification for the business

- Use data, customer insights to deeply understand the customer lifecycle and identify opportunities for growth.

Who can apply

- Min 2-4 years of experience working in a business operations role in a fast-growing organization

- BE/B.Tech from a good university

- Proficiency in MS Office applications specifically Excel, and past experience working in one or more of such tools (Clever tap, webengage, MoEngage, etc)

- Inquisitive, Demonstrated a steep learning curve and ability to thrive in a fast-paced environment

- Well-versed with common CRM and marketing tools. Ability to perform multiple tasks and adjust quickly in short timeframes with limited direct supervision

- Preferably has experience in managing customer life cycle, retention, CRM activities for internet consumer business

- The position requires a "hands-on" person who is flexible, hard-working, and able to work well under pressure.

What can you expect

- A fast-paced and young work environment that focuses on product innovation and personal growth

- The massive and direct impact of work you do

- A high performance, high-velocity environment at the cutting edge of growth and technology in the online gaming industry

- Rubbing shoulders with some of the brightest and passionate people in the gaming industry

- A culture of taking ownership, sharing ideas, and growing along with each product we launch