Job Designation : Marketing Analyst
Roles & Responsibilities :
- Create data-driven insights about the impact of our global performance marketing campaigns.
- Develop new approaches to grow our user base through data-driven marketing optimization.
- Collaborate with internal marketing, creative, and brand teams to support campaign decisions.
- Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics.
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau) and extract actionable insights.
- Bridge analytics and marketing, speaking both languages.
Requirements:
- Minimum of a bachelor's degree preferably from a Tier-1 institute
- At least 2 years of experience as a marketing analyst working with data from digital campaigns, preferably with in-app purchase mobile businesses with millions of users.
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases.
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis, and presentation.
- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action.
- Excellent written and verbal communication skills with meticulous attention to detail.
- Should demonstrate strong intellectual curiosity.
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