- Delivering Pharma Marketing analytics project related to Market assessments, market research, competitive intelligence and forecasting.
Deliver various types of forecasting projects such as :
- Inline and Pipeline Brand Forecasting (Top-Down, Bottom-Up, Patient Flow Modelling, Time series etc.)
- Strategic and tactical forecasting
- Market Assessment
- Pricing and market access analysis
- Data analysis using various database
- Prepare BD&L business cases including situational analysis, opportunity assessments, forecasting and financial analysis for management reviews
- Design, manage and deliver all aspects of custom qualitative and quantitative marketing research/analytics projects, and develop analytical solutions to support client objectives/strategy
- Developing and maintaining high quality recurring reports, and make fact-based recommendations to the supported areas
- Interpret large amounts of raw data into coherent information and respond decisively to current and forecast trends in consumer behaviour, sales trends and market conditions
- Conduct competitor and market analysis - evaluate market potential, support annual brand plans and product mix plans in order to ensure achievement of client objectives
- Create and foster strong strategic partnerships with global customers
- Provide direction and manage the work processes and output of team of analysts
- Ensure that the highest level of quality in deliverables are met by all team members
- Provide effective and timely feedback and inputs for the overall development of the team members
- Support other analysts in the team when needed, upskill and develop them
- General traits such as self-starter, high level of energy, working under strict and defined timelines and adding value as well as providing insights to client projects are normal expectations for this profile
Travel Required: Occasionally (both Domestic and International)
Salary offered: 8-12LPA
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