Gaian Solutions - Vice President/Head - Marketing & Communications

Title : VP/Head of Marketing & Communications

The Opportunity : Come Help Launch the Next Generation Video Convergence Platform

Background :

In the United States, a new TV broadcasting standard has recently been ratified by the US Governments' Federal Communications Commission referred to as ATSC 3.0, this new technology literally doubles the broadcaster bandwidth pipes for the same amount of spectrum utilization apart from providing the ability to deliver broadcast TV signals to mobile devices. Coinciding with the widespread network build-out and adoption of 5G technologies by US Telecom operators, the new standard, is poised to revolutionize TV services, significantly alter the IoT landscape, and is also poised to impact the connected car/autonomous car automotive industry. The broadcast industry and the telecom industry are expected to witness unprecedented levels of cooperation and synergies across all dimensions of offering digital communications and content services to consumers.

About the position :

- This position is expected to be simultaneously highly challenging & rewarding. Only those who consider themselves in the top 5 percentile need apply. Needless to say this position carries OVER THE TOP PAY for the right individual.

- This is a 360-degree marketing role, you should be able to market the company, its vision, its culture and its people as comfortably as marketing the product and its capabilities.

- The ideal candidate is proactive, innovative and passionate about presenting what our platform has to offer. Ability to reach targeted markets and potential customers through digital and non-traditional channels and integrate marketing efforts across various departments both internally & externally is a key responsibility. If you have a history of problem-solving, innovative ideas and calculated risk-taking, then this is the place you should be.

- In this position, as a head of Marketing for a 200-member engineering product organization building & operating a cloud platform, you will lead a group of graphic designers, digital marketers, inside sales specialists & be the spokesperson for the organization communicating the vision, the growth and the direction of the company.

Must-Have domain-specific technical skills :

1. Has prior proven leadership marketing experience for digital platform organizations

2. ATL/BTL experience is a must

3. Natural flair with demonstrable experience in writing MARCOM content for a high tech organization

4. Proven past Ownership, hands-on responsibility in creating social media strategy and overseeing its execution

5. Proven past experience in managing multiple websites that are both corporate, product-centric as well as platform fulfillment portals

6. Hands-on ability to create innovative presentations showcasing complex tech solutions as well as abstract business models

7. Must be a natural speaker at trade shows and industry events and at ease on the global stage

Must have Engineering Leadership Skills :

1. Expertise in product datasheets, brochures, media kits & interactive presentations.

2. Author high-quality branding documentation.

3. Mentor teams as a leader if not a manager.

4. Deep understanding & respect for the Agile process.

5. Experience in working with the culture prevalent in product development organizations.

6. Passion to market high-tech software products.

7. Highly ambitious for success & growth.

About Gaian Solutions :

Gaian Solutions is a 12-year-old product organization and a leading edge provider of products and solutions to the media and entertainment industry.

Headquarters : San Francisco/Silicon Valley, USA

R&D development centers: India and China

Gaian's products and solutions are deployed across the globe- the US, APAC, Mexico, Maldives, & India. Today, the company serves businesses as diverse as billion-dollar enterprises with corporate communication needs, federal emergency warning centers with real-time alert dissemination requirements, public transport networks broadcasting live streams of information, retail chains looking for sales closures from impactful content experiences as well as entertainment service providers with a constant need to delight consumers.

Gaian is all about our people, our values and our way of doing things- intangibles that can't be measured or modeled in business terms but that truly make the difference. With close to 300 experienced software architects, consultants, project managers, software, broadcast and media engineers located worldwide our purpose is honored each time we exceed our client's expectations, each time an employee reaches his/her goals, and each time we contribute to the society positively and make it a better place.

Sample profiles of your potential Gaian colleagues:

1. Abhinav Agarwal - Engineering Manager & Software Architect

2. Chandramouli - AVP, Product Management

3. Chetan Latte - Solutions Engineering

4. Jose Anit - Senior Software Engineer

5. Sudhakar SS - VP, Engineering

6. Ashwini K - Product Manager

7. Tania Singh - Product Manager

GAIAN in the news:

1. https://www.marketwatch.com/story/gaian-solutions-one-media-30-and-sinclair-broadcast-group-announce-mou-to-lead-development-and-implementation-of-next-gen-broadcast-platform-2018-04-06?siteid=nbsh

2. https://tvnewscheck.com/article/112589/sinclair-gaian-developing-3-0-platform/

3. http://pib.nic.in/newsite/PrintRelease.aspx?relid=169162