Fynd - Manager - Performance Marketing

About the Role:

- We are looking for a Performance Marketing Manager with hands-on experience in SaaS lead generation for Storefronts, Order Management Systems (OMS), Warehouse Management Systems (WMS), and Transport Management Systems (TMS).

- You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive high-quality leads and conversions.

What will you do at Fynd?

- Develop and execute data-driven performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid channels.

- Generate high-intent leads for SaaS products catering to e-commerce, logistics, and supply chain industries - fynd storefront, fynd tms, fynd oms, fynd wms, fynd omnichannel solutions etc.

- Optimize campaigns for CPL, CAC, ROAS, and LTV while ensuring budget efficiency.

- Conduct A/B testing on ad creatives, landing pages, and messaging for maximum conversions.

- Utilize analytics tools (Google Analytics, HubSpot, CRM, etc) to track performance and generate actionable insights.

- Work closely with content, design, and sales teams to align marketing strategies with business goals.

- Stay updated with the latest trends in B2B SaaS marketing, paid ads, and growth strategies.

Some Specific requirements:

- 4+ years of experience in performance marketing for B2B SaaS (experience in e-commerce, logistics, or supply chain is a plus).

- Proven expertise in Google Ads, LinkedIn Ads, Facebook Ads, and programmatic advertising.

- Strong understanding of SEO, PPC, conversion rate optimization (CRO), and attribution models.

- Hands-on experience with Google Analytics, HubSpot, Marketo, or other marketing automation tools.

- Analytical mindset with data-driven decision-making skills.

- Excellent communication and collaboration skills

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