Futurese - Performance Marketing Manager - Growth & Strategy

Performance Marketing Manager - Growth & Strategy.

Futurense: Building India's AI Talent for the World.

Location: Bangalore (BLR).

Mode: Onsite (with flexibility).

Experience: 3+ years (but we care more about impact than years-whether you have 2.

years of insane growth hacks or 10 years of mastery, if you can get things done, we want you! Ideally, 3-5 years is the sweet spot.

Reports Directly to: Founder & CEO.

Why Futurense?

Futurense ( https://futurense.com/ ) isn't just another edtech company-we're engineering India's dominance in the global AI economy.

As India's fastest-growing AI skilling company, we don't just generate leads; we create AI leaders.

We partner with IITs, IIMs, global universities, and enterprises to design career-defining AI programs that shape the workforce of the future.

Now, we're looking for a Performance Marketing Manager who doesn't just execute campaigns but thinks strategically, optimizes dynamically, and drives real business impact.

You will work directly with the Founder & CEO, gaining first-hand exposure to high-level decision-making, business strategy, and rapid career growth.

If you love solving puzzles with data, experimenting with new growth levers, and making performance marketing a strategic growth engine-this role is for you.

The Role: More than Just Running Ads.

This is not your typical performance marketing job.

You'll be at the core of Futurense's growth strategy, working on multi-channel campaigns that blend creativity, data, and business acumen.

You won't just manage budgets; you'll own the strategy, optimize audience engagement, and directly impact revenue growth.

Your Key Responsibilities:

Strategy & Planning (The Thinker):

- Before a cohort launches: Design full-funnel growth strategies-from awareness to enrolment-tailored to each AI program's market positioning.

- During cohort cycles: Pivot quickly if lead flow dips, CPL spikes, or conversion rates falter-owning the agility needed for rapid course correction.

- Execution with precision: Identify the right target audiences, messaging, and platforms-then execute and iterate.

Budget Mastery (The Investor):

- Pre-cohort budget planning: Allocate spends across channels, factoring in ticket size, projected CPLs, CTRs, and conversion rates.

- Live campaign adjustments: Optimize ad spend dynamically to maximize ROI while keeping CPL in check.

Creative & Content Strategy (The Storyteller):

- Deep competitor research: Craft copy and design strategies that differentiate our offerings in a saturated AI education space.

- Creative testing & iteration: Work with designers and copywriters to test variations, refining performance in real-time.

Search & Keyword Optimisation (The Scientist):

- Strategic keyword selection: Identify, test, and refine high-intent keywords to improve lead quality and cost efficiency.

- Ongoing search term analysis: Remove underperforming keywords before they drain budgets.

Campaign Performance & Growth Hacking (The Optimiser).

- Daily ad monitoring: Manage Google, Meta, and LinkedIn ads, tracking CTR, CPC, CPL, impressions, and traffic.

- Real-time optimisations: Adjust budgets, bids, and audience segments based on performance signals.

- A/B testing: Run experiments on creatives, ad copies, landing pages, and CTAs to enhance conversion rates.

Data-Driven Decision Making (The Analyst).

- Lead tracking & funnel analysis: Monitor daily trends in lead generation, enrolments, and conversion rates.

- Lead quality measurement: Assess the effectiveness of campaigns by analysing sales-qualified leads (SQLs).

- Audience Targeting & Retargeting (The Growth Architect).

- Hyper-segmentation: Build precise custom audiences for lookalike and remarketing campaigns.

- Behavioural experimentation: Test new targeting approaches based on user behavior and engagement signals.

- ROI & Budget Tracking (The CFO Mindset).

- Daily spend tracking: Ensure budgets are allocated optimally without waste.

- CPL optimisation: Constantly iterate to keep CPL efficient while maintaining high-quality enrolments.

Who You Are (The Ideal Candidate).

- Strategic thinker - You don't just execute ads; you think about business impact and scalable growth strategies.

- Data-driven - You love analysing numbers, optimising CPLs, and identifying untapped opportunities.

- Creative yet analytical - You blend storytelling, audience psychology, and performance metrics to build high-converting campaigns.

- Proactive & agile - You anticipate campaign performance trends and adjust strategies before problems arise.

- Growth hacker mindset - You experiment, iterate, and never settle for average performance.

Why This Role is a Career Game-Changer?

- Direct Access to the Founder & CEO - Fast-track your career by working alongside leadership and shaping key growth strategies.

- Move beyond execution-own strategy and drive real revenue impact.

- Work at the intersection of AI, education, and global workforce transformation.

- High-ownership role with direct exposure to business decision-making.

- Not just a job-an opportunity to build and scale something transformative.

If you're ready to take performance marketing beyond just ads and shape the AI workforce of the future, apply now.