Furnishka - Digital Marketing Manager

Develop Marketing Strategies:

1. Create and implement cost effective marketing strategies on a monthly, quarterly basis, aligned with organizational goals.

2. Leverage digital channels, including social media, email, whatsapp and web, to generate leads within pre decided budget

3. Execute campaigns for incremental awareness of the brand by store AND brand as a whole

Digital Marketing FOR RETAIL Expertise:

1. Optimize digital advertising campaigns on platforms such as Google, Meta, Linkedin, Twitter, Justdial (and alike) to deliver monthly goals

2. Develop targeted marketing initiatives for our physical stores.

3. Collaborate with retail store teams for curating the funnel of customers

E-Commerce Marketing:

1. Position our products and brand effectively on social media platforms.

2. Manage web, SEO/SEM, database marketing, email, and display advertising campaigns.

3. Maintain our social media presence and create engaging content.

Budget Management:

1. Develop and maintain marketing budgets.

2. Monitor spending and assess performance against ROI and KPIs.